How To Get Cart Abandonment Discount.

Cart abandonment discounts are a popular strategy used by e-commerce businesses to recover lost sales. These discounts are typically offered to customers who add items to their online shopping cart but leave the site without completing the purchase. Here’s a comprehensive guide on how to get cart abandonment discounts, including strategies, examples, and best practices.

UNDERSTANDING CART ABANDONMENT:
Cart abandonment occurs when a potential customer adds items to their online shopping cart but exits the site without completing the purchase. This is a common issue in e-commerce, with an average abandonment rate of around 70%1. Reasons for cart abandonment include high shipping costs, complicated checkout processes, and simply changing one’s mind.

Why Offer Cart Abandonment Discounts?
Offering discounts to customers who abandon their carts can help recover lost sales and improve customer retention. These discounts serve as an incentive for customers to return to their cart and complete the purchase. Research suggests that abandoned cart offers can recover between 3% and 11% of orders.

Strategies to Get Cart Abandonment Discounts:
Leave Items in Your Cart: One of the simplest ways to receive a cart abandonment discount is to add items to your cart and leave them there without completing the purchase. Many retailers will send follow-up emails with discount offers to encourage you to complete your purchase.
Sign Up for Newsletters: By signing up for a retailer’s newsletter, you may receive exclusive offers and discounts, including cart abandonment discounts.
Create an Account:

Creating an account on the retailer’s website can increase the likelihood of receiving personalized offers, including cart abandonment discounts.

Use Multiple Devices:

Sometimes, adding items to your cart on one device and then logging in on another can trigger a cart abandonment email with a discount.
Engage with Customer Service: Contacting customer service and expressing hesitation about completing your purchase may result in them offering you a discount to finalize the sale.
Examples of Cart Abandonment Discounts:
Percentage Discounts: Offering a percentage off the total purchase is a common strategy. For example, a 10% discount on the total cart value.
Fixed Amount Discounts: Providing a fixed amount off the total purchase, such as $10 off, can also be effective.
Free Shipping:

High shipping costs are a major reason for cart abandonment. Offering free shipping can be a powerful incentive.
Time-Limited Offers:

Creating a sense of urgency by offering a discount that expires within a certain timeframe can encourage customers to complete their purchase quickly.
Best Practices for Cart Abandonment Campaigns:
Personalized Emails: Personalize your cart abandonment emails with the customer’s name and the items they left in their cart. This makes the email more relevant and engaging.
Clear Call-to-Action:

Ensure that your emails have a clear and compelling call-to-action (CTA) that directs customers back to their cart.
Multiple Follow-Ups:

Sending multiple follow-up emails can increase the chances of recovering the sale. For example, send an initial email within an hour of abandonment, followed by another email 24 hours later.
A/B Testing:

Test different subject lines, email content, and discount offers to see what works best for your audience.
Mobile Optimization:

Ensure that your cart abandonment emails are optimized for mobile devices, as many customers will view these emails on their phones.
Real-Life Examples:
Cart abandonment discounts are a powerful tool for e-commerce businesses to recover lost sales and improve customer retention. By understanding the reasons for cart abandonment and implementing effective strategies, you can increase the likelihood of receiving these discounts. Remember to personalize your approach, create a sense of urgency, and continuously test and optimize your campaigns for the best results.